Digital Content Manager Needed

Digital Content Manager

The Digital Content Manager is responsible for managing and producing content to be published on GPTMC’s primary websites, and The Digital Content Manager is charged with creating and maintaining compelling, web-specific content in order to grow the website’s reach, influence and effectiveness. He or she is responsible for working with the Web team and the website editors to help implement coordinated web content plans and, while helping maintain the websites content to be current, relevant and highly useful to our readers/visitors. This position reports to the Vice President of Internet Strategy & Development. 

Responsibilities include, but are not limited to:

Digital Content Production & Management

  • Produce and publish content and content updates for supporting a variety of small to large-scale web projects.
  • Create/update a variety of types of written copy destined for, e.g. a restaurant page, a hotel page, an itinerary, a neighborhood guide, a blog post, a facebook post, a tweet, etc.
  • Effectively create a range of lengths of written copy, e.g. a 500-word blog post; a 150-word attraction description; an eight-word headline; a 140-character tweet, etc.
  • Manage a content schedule for sections of like Philadelphia Neighborhoods that includes content additions as well as content updates.
  • Import content additions into the Content Management System when supplied from an external source.
  • Optimize pages on and to drive qualified traffic to our partner websites.
  • Work with the Web Editor to update major seasonal sections of visitphilly.comand the events therein like Summer, Fall, Holidays, etc.
  • Work with the Web Editor to manage and address content priorities, both new additions and existing content updates.
  • Work with the Web Team and website editors to seamlessly integrate and coordinate content plans for the two websites, and
  • Convert press materials (both in-house and stakeholder-generated) into consumer-oriented online copy for GPTMC’s web properties.
  • Research and fact check content details as necessary.
  • Produce — via editing and content creation — strong, engaging and concise web copy.
  • Create content for and that effectively marries affecting visuals with strong copy.

Social Media

  • Social Media Content: work with GPTMC’s Web and Social Media teams to implement social media tactics that further GPTMC’s social media goals; produce content for GPTMC Social Media channels when needed.
  • Social Media Tech & Integration: support the Web Teams efforts to integrate social media sharing tools into and Google+, Facebook, Twitter, Instagram, Foursquare, etc.

Website Development

  • Participate in website development projects from start to finish. Test new developments, UIs and applications for the website across platforms and browsers.


  • Ability to manage multi-task work in fast-paced environment.
  • Ability to work alone on a broad variety of projects.
  • Willingness to work additional hours in order to meet tight deadlines.
  • Excellent communications skills, both written and oral.
  • Collaborative worker; able to work across all GPTMC departments with staff at all levels.

Technical Skills
Proficiencies in the following applications desired: a Web Content Management System (e.g. WordPress, Expression Engine, etc.), basic HTML, Google Docs, Basecamp, Facebook, Twitter, Adobe Photoshop, Google Analytics, Instagram, Microsoft Office, Chrome, Firefox, IE and Safari.

Education Requirements

  • BA or BS required
  • 2-3 years relevant experience
  • Interested applicants should email their resume, cover letter, and relevant writing samples

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: